Case file · Practice · US · 2026
Owners of US local service businesses: law firms, dental and medical practices, home services companies, remodelers and design studios, accountants, agencies, real estate teams, and restaurants. These businesses are chosen through research, referrals, and now AI answers, and they are the businesses those answers most often leave out. Most have hired a marketing agency before and would rather not do it again.
By Austin Brewer, founder of AI Visibility Partners · Updated 10 September 2026
Any local business selling a considered purchase to a customer who researches before calling. What they share is a market where the AI answer to who should I hire is currently a list of directories, and a website that was built to describe the company rather than to answer questions. Roster size matters less than whether the business can change its own site within a month; the backlog is useless to one that cannot.
Law firms, CPA firms, and financial advisors working in one metro or a few adjacent ones. The engines are asked about them by practice area and city, and answer with Avvo, FindLaw, and Yelp.
Dental, medical, and specialty practices. The engines are asked about them by procedure, insurance, and neighborhood, and answer with Zocdoc, Healthgrades, and Yelp. Cost and insurance questions are the ones a practice can own before a directory does.
HVAC, plumbing, roofing, remodelers, design-build firms, and interior design studios. The engines are asked about them by service and city, and the answers lean on Angi, HomeAdvisor, and Houzz more than any other category. Remodeling is the first trade we measured; see Field Notes.
Marketing and creative agencies, and real estate agents and teams. The engines are asked comparison and reputation questions about them, and answer with Clutch, Zillow, and Realtor.com. Both sell a relationship, which is what the branded prompts in a panel measure.
Independent restaurants, bars, and small hotels. The engines are asked by occasion, cuisine, and neighborhood, and answer with OpenTable, Yelp, and Tripadvisor. A short panel; the answers change fastest in this category.
Firms that need a guaranteed number or a timeline before they will start, because we will not give one and would rather say so in the first email than in the sixth month. National brands and franchises with in-house teams, which need a different scale of panel than we run. Directories and lead-resale platforms, whose interests run against our clients'. And firms whose websites cannot be changed, whether for contractual or organizational reasons, since most of the backlog is changes to the site.
Austin Brewer, founder of AI Visibility Partners, runs every audit, every monthly re-measurement, and every readout. There is no account manager between you and the person who scored the sheet.
Not at present. The prompt panel is written in the way US customers ask, and the session protocol relies on the engines' US location controls. A firm elsewhere would need a panel and a protocol we have not built or measured, and we would rather say so than sell it.
The panel is built around the questions a consumer asks when hiring a local business, and the directories that hold those answers are consumer directories. Business-to-business buyers ask differently and through different channels. We have not measured that market and do not sell into it.
Send your business name, website, and city. We reply with one real AI answer about your market, and if we think the fit is wrong we will say so in the same email.
Email us your business namehello@aivispartners.com · Reply within two business days